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UFI Global CEO Forum (UCF)
Geneva, Switzerland
3-5 February 2010 |
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Programme |
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Wednesday, 3 February
| 19:30 – 21:30 |
Welcome Reception, Intercontinental Geneva
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Thursday, 4 February
10:00 – 10:30 Networking and Coffee Break
10:30 – 11:15 Welcome and Introduction of all participants
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Seven Smulders, UFI Senior Consultant
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Sandy Angus, Moderator
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11:15 – 12:15 “Why Should Anyone Be Led By You”
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by Gareth Jones, Founding Partner, Creative Management Associates, U.K.
Gareth Jones is one of Europe's leading experts on organisational culture, leadership and change
In this session we will explore the links between leadership and performance
Participants will consider their own leadership behaviours and move towards an answer towards the difficult question: “ Why Would Anyone Be Led By you”
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12:15 - 14:15 Networking and luncheon
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14:15 - 15:15 “Update on the Global Economy” Part 1
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by Roger Martin Fagg, Managing Director Roger Martin Fagg Associates, U.K
In all previous CEO Fora, Roger has been rated among the best speakers. His extensive knowledge of the global economy will ensure that every participant gets an in depth understanding of the latest economic trends and developments in the world.
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15:15 - 15:45 “ Tour around the World in 30 minutes”
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by Sandy Angus, Chairman Montgomery Exhibitions, U.K
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15:45 - 16:15 Networking and Coffee Break in the internet and hospitality lounge
16:15 – 16:45 “The Exhibition industry in Switzerland”
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by Claude Membrez, CEO PalExpo, Geneva
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16:45 Tour of PalExpo (optional)
19:00 - 22:30 Gala Dinner hosted by PalExpo Geneva
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Friday, 5 February
09:45 - 10:15 Networking and Coffee Break
10:15 - 10:45 The Power of Social Media for the Trade Show Industry, Part 1
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Moderator: Paul Woodward, Regional Manager, UFI Asia/Pacific Office, China
Panelist: Eric Everard, Executive Chairman Artexis and EasyFAIRS Group, Belgium
Speakers: Stephen Nold, CEO MTO Summit, USA.
and Rick Calvert, CEO & Co-founder Blog World & New Media Expo , USA.
“The importance of an online Social Media Strategy”
Stephen Nold and Rick Calvert, the trade show industry’s thought leaders on social media will present how social media like Twitter, Facebook and LinkedIn are changing the use of traditional marketing. This strategic discussion will lay the foundation for what each organization must consider before launching these tools.
Participants will learn:
* Why it is important to create a community
* Best social media solutions
* Resources to launch and maintain social media
* How to measure tangible results
* The great marketing shift
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10:45 - 11:15 The Power of Social Media for the Trade Show Industry, Part 2
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Moderator: Paul Woodward, Regional Manager, UFI Asia/Pacific Office, China
Panelist: Eric Everard, Executive Chairman Artexis and EasyFAIRS Group, Belgium
Speakers: Stephen Nold, CEO MTO Summit, USA.
and Rick Calvert, CEO & Co-founder Blog World & New Media Expo , USA.
"The practical uses of the Social Media Tools"
Stephen and Rick will review the most important social media tools and explain how they should be used. They will provide the 5 critical components to deployment of any new media solution.
Participants will learn :
* Value of the most useful social media tools
* Specific show examples on these tools are impacting sales and marketing reach
* The hype and truth on these solutions
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11:15 - 12:00 “Update of the Global Economy” Part 2
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by Roger Martin Fagg, Managing Director Roger Martin Fagg Associates, U.K
During this session, Roger will answer specific questions from the audience.
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12:00 – 12:30 Closing remarks
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Seven Smulders, UFI Senior Consultant
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Sandy Angus, Moderator
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12:30 - 13:30 Business Luncheon
Programme: subject to change without notice
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UFI Media Partners: |
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